It’s a good idea to avoid being too radical with design, depending on your market. For instance, users are very much used to finding bookmarking buttons, links to RSS feeds, etc all across the web on the majority of the sites. If you do not use these things, people can have a general feeling of being uncomfortable, or they might wonder about you and why you don’t have these options on your site. They’re used to seeing these things in certain locations, and it helps to create a feeling of security, that everything is all right.
When designing your site, don’t make the mistake of playing music on your website when it loads. When the visitors come to your site and hear any kind of music blasting out, they will simply move on to the next one. Also, those video walk-ons you see now, be very careful because they do it automatically and it isn’t always appreciated. Just hand over control to your visitors because that’s what they want.
In conclusion, web design isn’t as complex a subject to understand as it first seemed, as long as you know what you’re doing.
Just keep in mind that the more effort you put into designing your site, the better your success will be in the long run.