It’s not as hard to connect with your target audience when using video. The really nice part is if someone is interested in your offer, they’ll watch your vidoes. So you’re really never getting untargeted traffic. If you’re lucky, then other blogs and sites may feature your video on their own sites. Your positioning within your market can really be solidified in this manner, and obviously that will help your business a lot. Untargeted traffic is worthless. So of course the purpose is to attract targeted traffic and realize maximum conversion rates.
As we all know blogging is a common tool to get traffic and spread the word. Have you seen many vlogs, or video blogs? You will not find many niche vlogs around the net, and they can be marketed very well if you know how.
You can market it, and there will be people who will be attracted to this form of content. But the key is to not let them become bored, so you’ll have to make regular videos. You should test this model first, but it would be recommended to add at least one video a week, two would be better. Using a vlog would distinguish you because not many marketers are doing it in full force.
Videos are flexible, and you can test many different approaches and strategies. It should never be a problem to create new video content, and it’s no problem to track your results. Of course the more you understand your market, your videos should become better at converting.
Video marketing is still in its infancy, and it’s very powerful so it’s a great time to get involved with it. Basically you’ll just be making them and uploading to video sharing sites – mainly Youtube.
You should always test in your marketing and shoot for long-term results.